GoPro Rebrand
(Identity Design, Motion Design, Spatial Design).
This rebrand reimagines GoPro as a more accessible, creative, and community driven brand. One that empowers everyday people, not just athletes, to capture their lives effortlessly. As content creation becomes more intuitive and AI driven, GoPro has a major opportunity to broaden its audience and simplify the creative process.
01: Logo
The new foldable “GP” logo embodies that shift. It bends and folds like a story unfolding, representing GoPro’s core ideas: creativity, innovation, and the many perspectives people bring to their adventures. The identity is modern, warm, and dynamic, with kinetic typography that reacts on hover to make every interaction feel alive.
02: Posters
03: Advertisement
The campaign highlights GoPro AI, a suite of tools that makes editing and sharing feel effortless. Motion pieces and social visuals draw inspiration from constellations, creating a “digital sky” where every moment becomes a star in a larger story. This visual language makes the brand feel expansive, connected, and community led.
04: Screens
05: Website Design
GoPro’s new look is modern and welcoming, with interactive kinetic typography that animates on hover for a dynamic experience.
06: Social Media, App, & Lock Screen
GoPro's new social media experience takes inspiration from the constellation look, creating a visually captivating and interactive platform where users can explore and share their adventures.
07: Render
08: Applications
09: Mobile App
The interface feels like a digital sky, connecting moments like stars. AI powered tools simplify editing and sharing, fostering creativity in the GoPro community.
10: Spatial
The GoPro x REI activation creates an immersive spatial experience where visitors can test AI powered features, explore simulated environments, join live demos, and capture their own adventures in real time.
The space also includes a curated shop featuring updated GoPro gear and co branded REI apparel.
10: Staff ID & Uniform
11: Brochure
12: Graphic Elements / Color Choice
GoPro AI merges precision and play with digital grids, wireframes, and folds for effortless capture. Hyper Electric Blue drives AI energy, balanced by Cool Grey, White, and Black for a modern identity.
