Ice Hotel: Rebrand
(Hospitality Design, Identity Design)
Located in Jukkasjärvi, above the Arctic Circle, ICEHOTEL is the world's first hotel built from ice and snow. Recreated each winter with ice from the Torne River, it features artist designed suites, an Ice Bar, and Arctic adventures all in a stunning frozen landscape.
01. Why Rebrand?
To celebrate ice as art, honor Arctic and Sámi culture, and embrace impermanence through a sculptural identity rooted in nature, craft, and the northern light.
02. Logo
The packaging unfolds from the top for easy access to treats, while the toy features a handle and reveals a surprise inside. Made from eco friendly materials, it’s a sustainable alternative.
03. Poster Series
The display stand mimics the packaging with a playful pet face, creating a welcoming and sweet feel that draws attention. The marketing truck extends the brand experience with a vibrant, interactive design, bringing Chompers and Whiskits directly to pet lovers in their communities.
04. Look Book
07. Graphic Language
08. Website
The color palette for this project was carefully chosen to break away from generic, washed out tones and embrace bold, energetic colors that stand out. Inspired by the vibrancy often seen in toy brands.
Chompers™ and Whiskits™ come in two sizes, tailored for adult and young pets, ensuring the perfect treat for every dog and cat.
The typography combines Rawles to match the packaging's monsterious, playful vibe and Gilroy for bold yet cute headers that grab attention. Gill Sans complements Gilroy perfectly, adding a clean, balanced touch to the overall design.
05. Items
The packaging unfolds from the top for easy access to treats, while the toy features a handle and reveals a surprise inside. Made from eco friendly materials, it’s a sustainable alternative.
06. Spatial
The packaging unfolds from the top for easy access to treats, while the toy features a handle and reveals a surprise inside. Made from eco friendly materials, it’s a sustainable alternative.
