SoundCloud: Rebrand
(Identity Design, Motion Design)
This rebrand positions SoundCloud as the epicenter of underground music discovery a place that champions risk taking, genre experimentation, and emerging artists. While other platforms compete for mainstream dominance, SoundCloud embraces its indie roots to become a genre dictionary of future and unheard sounds. It’s a space for adventurous listening, niche communities, and unfiltered creativity.
01. Logo
I refined the SoundCloud logo to feel more sophisticated, creating space to showcase diverse genres, unique 'S' letterforms, and their graphic identities.
07. Website: Home Page
The new SoundCloud website brings a modern, experimental feel that inspires you to explore fresh genres, see what’s trending, and dive into the stories behind unique sounds.
10. Merch
09. SoundCloud App
02. Content Posters
SoundCloud’s new content captures the raw, playful energy of discovery; spotlighting unseen artists and genre defying sounds. Each poster reflects the platform’s experimental spirit and the thrill of finding what’s next.
03. Identity Posters
These identity posters act as a genre dictionary, visualizing SoundCloud’s vast range of sounds while spotlighting the evolving ‘S’ letterforms that anchor its new identity.
04. Genre Icons
05. Tagline / Typography
06. Graphic Elements / Color Choice
08. Website: Genre Lab
The new Genre Lab lets you explore music in an interactive way—hover over a SoundCloud “S” tied to a genre, and it reveals key details, history, and influences. With a click, you’re taken deeper into curated tracks and related sounds, making it easy to discover fresh music from every corner of the scene.