Bring a Trailer: Brand Identity
(Identity Design, UI Design, Interaction).
This rebrand reimagines Bring a Trailer beyond auctions, transforming it into a tech powered home for car enthusiasts. Inspired by the passion, knowledge, and trust of automotive communities, the new identity positions BaT as a place where collectors and digital natives gather to discover, discuss, and connect over rare vehicles through transparency, innovation, and storytelling.
01: New Identity
Bring a Trailer’s new look is playful and energetic, using bold shapes and scale to reflect the fun community vibe. The key element is the logo split in half, symbolizing connection and togetherness.
02: Logo
The logo is a versatile abstract mark designed to spark curiosity and connection. Its form can be seen as a trailer, a sleek car silhouette, or even a rearview mirror, inviting multiple interpretations that reflect the diverse facets of the Bring a Trailer community. This layered ambiguity makes the logo memorable and symbolic, perfectly capturing the brand’s spirit of exploration and discovery.
03: Color
The new color system for Bring a Trailer redefines the brand’s tone by balancing energy with refinement. Signature orange is used sparingly to create urgency and momentum, while dark green and off white ground the experience in an old money, understated aesthetic. Together, the palette feels confident, timeless, and inviting supporting discovery, trust, and community without visual noise.
