SoundCloud Rebrand
(Identity Design, Motion Design).
This rebrand positions SoundCloud as the epicenter of underground music discovery a place that champions risk taking, genre experimentation, and emerging artists. While other platforms compete for mainstream dominance, SoundCloud embraces its indie roots to become a genre dictionary of future and unheard sounds. It’s a space for adventurous listening, niche communities, and unfiltered creativity.
01: Logo
I refined the SoundCloud logo to feel more sophisticated, creating space to showcase diverse genres, unique 'S' letterforms, and their graphic identities.
02: Content Posters
SoundCloud’s new content captures the raw, playful energy of discovery; spotlighting unseen artists and genre defying sounds. Each poster reflects the platform’s experimental spirit and the thrill of finding what’s next.
03: Identity Posters
These identity posters act as a genre dictionary, visualizing SoundCloud’s vast range of sounds while spotlighting the evolving ‘S’ letterforms that anchor its new identity.
04: Genre Icons
05: Tagline / Typography
06: Graphic Elements / Color Choice
07: Website Home Page
The new SoundCloud website brings a modern, experimental feel that inspires you to explore fresh genres, see what’s trending, and dive into the stories behind unique sounds.
08: Website Genre Lab
The new Genre Lab lets you explore music in an interactive way hover over a SoundCloud “S” tied to a genre, and it reveals key details, history, and influences. With a click, you’re taken deeper into curated tracks and related sounds, making it easy to discover fresh music from every corner of the scene.
